Nila B. Gomez – Executive Vice President/COS
Nila started her career as Field Interviewer with Philippine Survey and Research Center (PSRC) upon graduation from college in 1981. In 1982, she joined Dealer Pulse, Inc. as Field Researcher. She was assigned to establish a panel of drugstores and on premise outlets in Metro Manila and Rizal. She also worked as a member of the Supermarket Field Researchers for three years.
In 1986, Nila was promoted and was transferred to Consumer Pulse, Inc. as Quality Control Coordinator. In this role, she was exposed extensively to consumer type of market research. In 1988, an opportunity was given by Dealer Pulse, Inc. for employees who would like to try the sub-contracting work being pioneered by the company that year. She grabbed the opportunity and put up her Gomez Market Research Services to pioneer the fieldwork sub-contracting business for Dealer Pulse, Inc.
Nila is familiar with the discipline and requirements of both dealer and consumer type of studies. She has long years of hands on experience in this work especially in the area of recruitment and field controls.
Nila graduated from Manuel L. Quezon University with the degree of AB Economics.